HOW TO FIND KEYWORDS
Keywords are
the words you use when searching in search engines. Your keywords should be
relevant to your product or service so that it can be easily found by potential
consumers. You should come up with keywords that address customer wants.
Position yourself as one of the consumers. For instance, if you're looking for
stress management, what keyword should you use to find information regarding
that topic? Or what will you Google?
How to
choose a good keyword?
- First of all, you have to determine your main keyword, and then find keywords that are related to your main keyword.
- Login to Google Adwords and go to Keyword Tool under Tools and Analysis
- Enter your main keyword on the keyword bar, uncheck the "only show ideas related to my search terms, then location should be set to All, and then click the "Search" button.
- You can manage the options first before searching by clicking on the "Advanced Options and Filters" to choose the location and languages, then tick on the box if you want to include adult ideas, show ideas and statistics for (desktop and laptop devices, all mobile devices, mobile WAP devices, mobile devices with full internet browsers), or set your Filter ideas.
- Choose from the following Match Types; Broad, Exact and Phrase located at the left hand side of the Google Adwords interface.
- After you're done with the options, click on the Search button and something like this will appear:
- There are over 800 keyword ideas showing the level of competition, global and local monthly searches, etc of each keyword. If you want to find other related keywords, just enter your main keyword under “Exclude terms” and click the plus sign button. It will remove your main keyword from results and you'll only see other related terms.
- Select the keywords that would make the most sense regarding your topic. You should find at least 5 to 10 relevant keywords and write them down in Notepad. Make sure that the keywords you pick will actually provide paying customers. You should know that the higher the number of searches, the more diicult it will be to rank on Google. Also, you should measure the conversion rate to determine the keyword value.
Finding free
content/articles:
After making
a list of relevant keywords, it's time to find content for your video. There are
countless free and paid content on the web. Just go to Google and type in your
keyword followed by free PLR articles, then click "Search".
You’ll find
lots of websites ofering free PLR articles related to your niche. But if you
want quality PLR content for your site, Best Quality PLR is the best place to
go. Just visit the BQP Product Catalog to see the complete list of products.
Here are
some of the tools which can help you research for diferent keywords:
GoogleAdwords Keyword Tool - Is a free tool best for PPC Campaigns. Using Google
Adwords, you can see how many people are searching for a specific keyword
phrase, generate keyword suggestions and determine the level of competition of
every keyword.
Keyword Spy
- Is a free tool that lets you search for Domains, Destination URLs and Ad
Copies. It also allows you to see more relevant statistics about PPC
Competitors.
Word Tracker
- Is a free keyword researching tool but can be upgraded to Premium version
which costs $59. With Word Tracker you can generate very relevant keywords so
you'll get great results.
The Word Tracker statistics are based on information
made by people living in the United States or collected only from search engines
in the United States.
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